‘Big, firm, crunchy’: the best supermarket granola, tasted and rated

3 days ago 2

Granola is similar to muesli, but baked with a sugar syrup (maple syrup, honey or golden syrup, say). It’s by definition sweet, and I find sugar addictive, so I enjoy it only rarely as a treat. The best ones come in golden clusters; sweet, but not too sweet (under 10% is low, over 15% high), with a touch of salt and a range of whole grains, dried fruit, nuts and seeds. I also love ones that include toasted coconut, because it adds complexity and flavour at not too much extra cost.

The quality of this test group was pretty high across the board, with nutty bargains, luxuriously indulgent, sugar-packed treats and, to my surprise, some really healthy, low-sugar wholefood options.


The best supermarket granola


Best overall:
Eat Natural low-sugar granola

Eat Natural Low Sugar Whole Grain Oats Granola Breakfast Cereal 450g
£4.10 for 450g at Sainsbury’s (91p/100g)
£4.10 for 450g at Ocado (91p/100g)

★★★★☆

Clusters of medium-roast oats with a generous helping of toasted coconut, sunflower seeds, almonds and pumpkin seeds. Flavoured with buckwheat, and just 4.4% sugar (sweetened with coconut blossom nectar and prebiotic chicory root fibre).


Best bargain:
Tesco Finest super nutty granola

Tesco Finest Super Nutty Granola 500G
£3 for 500g at Tesco (60p/100g)

★★★☆☆

Generous clusters of dark roasted oats, spelt and barley, alongside 15% nuts, including almonds. At 12% sugar, not too sweet, but it also contains flavouring, which seems unnecessary. Brilliant value for a tasty, classic granola.


And the rest …

Scrumshus the premium granola

Scrumshus The Premium Granola Maple & Nuts 500g
£4.80 for 500g at Waitrose (96p/100g)
£4.80 for 500g at Amazon (96p/100g)

★★★★☆

Large clusters of dark-roast oats sweetened with a generous amount of honey and a drizzle of maple syrup, creating a floral, aromatic and deeply flavourful granola. Full of delicious nuts, seeds and dried fruit (raisins and cranberries). Super-sweet (31.6% sugar) but wonderfully indulgent. More a dessert granola than a breakfast staple.


Bio&Me super seedy & nutty granola

Bio & Me SUPER SEEDY & NUTTY GRANOLA (360g)
£2.95 for 360g at Waitrose (82p/100g)
£3.50 for 360g at Tesco (97p/100g)

★★★★☆

A healthy, almost savoury wholefood granola with small, dark-roasted clusters of oats, puffed brown rice, buckwheat and quinoa, with an incredible range of nuts and seeds. Made with extra-virgin olive oil and no added sugars (9.7% overall). Contains dates, dried carrots and chicory root.


Nibs Etc rye, hazelnut & cacao granola

Nibs etc Rye, Hazelnut & Cacao Granola
£5.50 for 360g at Ocado (£1.53/100g)

★★★★☆

Small-batch, UK-made, cacao-rich rye clusters sweetened with upcycled British apple pulp (saved from juice makers) and a drizzle of maple syrup. Generously fortified with sunflower seeds, hazelnuts and extra virgin rapeseed oil. Quite savoury (just 11% sugar), and my best splurge for the health and eco-conscious.


Morrisons the Best nuts & seed granola

Morrisons The Best Nuts & Seed Granola 500g
£3 for 500g at Morrisons (60p/100g)

★★★☆☆

A classic granola with small clusters of oats, seeds and nuts, including pecans. Almost 20% nuts and seeds, a great ratio for this price, though it doesn’t feature any dried fruit. The coconut stands out, though. Uncertified palm oil and 13% sugar.


Spoon x Manilife peanut butter granola

Spoon x Manilife Peanut Butter Granola
£3 for 400g at Waitrose (75p/100g)
£3.50 for 400g at Ocado (88p/100g)

★★★☆☆

Small dark clusters of peanut-coated granola with raisins and peanuts with 13% peanut butter, too, which makes it very nutty. Contains 16% sugar, but this one is sweetened with date syrup, which has a low to moderate GI. Spoon donates 1% of turnover to planetary charities.


Gail’s toasted coconut rye & maple granola

Gail’s Toasted coconut, Rye & Maple Granola 350g
£5.50 for 350g at Waitrose (£1.57/100g)

★★★☆☆

Small, well-roasted clusters of oat, rye and millet, with lots of coconut and a hint of vanilla. Very sweet with muscovado sugar and maple syrup (17% sugar). No nuts, seeds or dried fruit.


Dorset Cereals nutty granola

Dorset Cereals Nutty Granola 450g
£4 for 450g at Tesco (89p/100g)
£4 for 450g at Sainsbury’s (89p/100g)

★★☆☆☆

Small, medium-roast oat and rye clusters sweetened with golden syrup (13.1% sugar). No dried fruit and, at just 7.5%, scant on nuts (almond, hazelnut and cashew), too. Naturally flavoured, and with desiccated coconut.


Fuel10K chocolate chunks granola

FUEL10K Chocolate Chunks Protein Granola Breakfast Cereal 400g
£3 for 400g at Asda (75p/100g)
£3.80 for 400g at Co-op (95p/100g)

★☆☆☆☆

Big, firm, crunchy oat clusters with pumpkin seeds and pieces of dark chocolate. Fortified with wheat protein (which gives it an odd taste of baby rusks) and vitamins. Contains glucose and 17.5% sugar, which seems at odds with the health messaging.

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